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Your “Net Promoter Score” (NPS) is a metric that quantifies the question: “How likely is it that you would recommend us to a friend or colleague?” Using a simple rubric, you create a recommendation survey with a scale of 1-10. Your customer’s responses are then...

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.  Howard Schultz The word “branding” may sound like something in the arsenal of a marketing professional who...

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