Attracting Ideal Patients: Building Your Dental Practice from the Foundation Up
On this episode of “Growing Your Dental Business,” host Jacquelyn Hurley is joined by Rusty Curtis, CEO of Lumn and author of The Book on Dental Marketing. Together, they unpack why so many practices fall short of their marketing goals and how to build a strategy grounded in culture, patient experience, and authentic branding — not just tactics. From competing with corporate dental chains to making the most of a limited budget, Rusty shares practical, real-world advice to help both independent practices and multi-location groups grow with purpose and attract the patients they most want to serve.
About Growing Your Dental Business
“Growing Your Dental Business” is a podcast hosted by Jacquelyn Hurley featuring conversations with industry leaders, coaches, consultants, and dental professionals focused on helping practices grow stronger and operate more effectively. Each episode explores real-world strategies related to leadership, operations, team culture, profitability, patient experience, and long-term practice growth. The perspectives shared are based on professional experience and industry insight, and listeners should consult with their own professional advisors regarding their specific practice needs.
