From Clicks to Loyalty: Rethinking ROI in Dental Marketing
On this episode of “Growing Your Dental Business,” host Jacquelyn Hurley is joined by Xana Winans, founder of Golden Proportions Marketing and creator of the SMART ROI method, to challenge the way dental practices think about marketing returns. Together, they explore why ROI extends far beyond the first phone call, how to measure real patient loyalty and long-term value, and why your front desk may be impacting your marketing results more than you think. If you’ve ever felt like marketing isn’t working for your practice, this episode will change how you measure — and how you grow.
About Growing Your Dental Business
“Growing Your Dental Business” is a podcast hosted by Jacquelyn Hurley featuring conversations with industry leaders, coaches, consultants, and dental professionals focused on helping practices grow stronger and operate more effectively. Each episode explores real-world strategies related to leadership, operations, team culture, profitability, patient experience, and long-term practice growth. The perspectives shared are based on professional experience and industry insight, and listeners should consult with their own professional advisors regarding their specific practice needs.
