03 Apr Word from the CEO | Life is good.
I love stories of success from those who came from nothing in the material sense but had so much in the most important of senses–optimism and collective positive drive. The story of Bert Jacobs and his company “Life is Good” is not just about tee shirts and accessories, it is about what they have accomplished and how they share that with the world. Life is not perfect. Life is not easy. Life is good. Is written on their website along with the following words of inspiration: We see it when we believe it. Each one of us has a choice: to focus our energy on obstacles or opportunities. To fixate on our problems, or focus on solutions. We can harp on what’s wrong with the world (see most news media), or we can cultivate what’s right with the world. What we focus on grows. That’s why the Life is Good community shares one simple, unifying mission: to spread the power of optimism. \Optimism is not irrational cheerfulness or “blind” positivity. It’s a pragmatic strategy for approaching life.Optimism empowers us to explore the world with open arms and an eye toward solutions, progress, and growth. It also makes life a hell of a lot more fun. Optimism also enables us to access the ten most important tools we have for living a happy and fulfilling life. We call them the Life is Good Superpowers. But unlike X-ray vision, bullet speed, or Herculean strength, they are accessible to us all. The Life is Good Superpowers can help you overcome obstacles, drive forward with greater purpose, and enjoy the ride of life.
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