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“With a little help from my friends” on Social Media

A 2012 PricewaterhouseCoopers survey found that nearly 90% of people ages 18 to 24 would trust health care information found via social media and shared with friends. This doesn’t preclude older generations, as 56% of those ages 45 to 64 would do the same.

With more people online since 2012, this has only increased and will likely continue into 2017 across all demographics, though trending younger. Social media reviews of dental practice pages can drive consumer choices about using specific providers and increase the likelihood of trying them.

Crowdsourcing is a growing trend and belief from numbers is on the rise.

How do you get your information?  Google, bing, or Mom and Dad or your friends online?

It does depend on the information you are looking for and how critical it is for your wallet or your health and not just how to bake an apple pie.

For health, trust your doctors first. For your dental care trust your dentist.  For wealth, trust your CPA or your bank’s financial advisor but do your research first.  Often information online is not current so check the dates of the information.

On the information highway you can find so much information but remember some people may be well intended but misinformed.

 

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