Leadership and purpose: the core of dental practices today
“Our purpose is to cultivate and empower a culture that fosters opportunity, inspiration, creativity, empathy, and communication to make our people the best they can be. We strive by learning, improving, and networking to become the top of the industry professionals in insurance billing, appealing claims, patient portion and other services related to saving dental practices and making them solvent again.”
Today, as I read my company mission statement, I wonder if it should be reworded to reflect the challenges we faced as an industry during the pandemic. The crisis was challenging in ways we never imagined, and we all are striving to keep building and improving despite the pain of forced changes and profound loss.
Our culture of leadership today must encompass compassion, safety, and resiliency in the wake of a global crisis.
The pandemic required leaders to take responsibility for their share in keeping communities informed and safe. By being responsible, we show and model personal vulnerability. Taking responsibility also means that leaders exhibit constancy and resilience. They are in this for the long term and can be relied on to continue to persevere on behalf of their community. As dental care providers, it was up to us to show that we are “essential” to the nation’s health and the world.
For followers to trust their leaders, they need access to objective information and to be able to speak up and ask questions. Being open and transparent are two of the most critical behaviors leaders can demonstrate to maintain the community’s trust. This includes being accessible, available, honest, and willing to answer questions and providing credible, up-to-date information for their people to consider.
At the beginning of the pandemic, (Quote from USA Today)”The World Health Organization angered dentists by advising that “routine nonessential oral health care – which usually includes oral health check-ups, dental cleanings, and preventive care – be delayed until there has been sufficient reduction in COVID-19 transmission rates from community transmission to cluster cases or according to official recommendations at national, sub-national or local level.”
The ADA said it “respectfully yet strongly disagrees” with the WHO’s guidance, pointing to numerous safety measures dentists have set up to reduce the risk of transmission, steps advised by the Centers for Disease Control and Prevention.”
The business of dentistry had a difficult time adjusting to patients not being in the treatment chair as usual. Patients and the community were in fear of the virus. Teledentistry surged in as an answer to being able to assess a patient remotely. Does the patient have an “emergency”? Resiliency came to play to embrace teledentistry and make it standard protocol in dental care. There were staffing issues. If you have hired motivated, dedicated people that will step up and do the right thing you will be ahead of the game moving forward. Giving the team a new purpose instead of a pink slip demonstrated trust and resiliency that things would get better.
To get through the pandemic and come out on the other side more robust, more compassionate, empathetic, and resilient is inspirational to all. It empowers our culture to make people the best that they can be.
eAssist Dental Solutions is the nation’s leading platform for dental billing services and has dental billing experts that know the dental billing processes forwards, backwards, and upside down. This means increased cash flow, more time for patient care, and no more revenue cycle management disruptions. Email LearnMore@eassist.me, call (844) 327-7478, or click here to schedule a free demo.