Penny Reed

Chief Growth Officer

Penny Reed is the Chief Growth Officer at eAssist Dental Solutions and author of Growing Your Dental Business. With over 30 years of experience as a dental business coach and speaker, Penny was named a Leader in Dental Consulting by Dentistry Today from 2007 to present. A former IT manager at Walmart turned dental practice leader, she is a certified Behavioral Consultant and former Dale Carnegie Trainer. At eAssist—the nation’s leader in outsourced dental billing—she serves on the executive team and speaks nationally on team coachability, revenue cycle management, and practice growth. Penny is a member of the Speaking and Consulting Network, the American Association of Dental Office Management, faculty at the Nash Institute, and an advisor for the University of Tennessee’s Digital Marketing certification program.